Here are some proven techniques for getting the most out of your Expo experience:
- By now you have probably decided on your booth display, your take-aways and your staffing schedule. Now is the time to fine-tune your plans. Double check your inventory list, and conduct a dry run with employees.
- Make sure your customers and colleagues know you will be at Expo!
- In addition to manning your booth, you will also want to make time to personally visit other exhibits, make contacts and do some networking. Make sure you have enough staff on hand to effectively do this, and wear your exhibitor badge to help identify yourself to other exhibitors.
- Start planning now for the day AFTER Expo! This is where your networking and exhibiting really pays off. Chances are you will have a list of potential customers waiting for follow up calls to set meetings, conduct consultations and otherwise touch base with. Make sure you have a system in place for quickly and efficiently following up on your Expo leads to ensure you do not lose business!
- Develop your collateral materials and design your booth to convey the message you want potential customers to see.
- Determine a game plan for your exhibiting team members. Everyone working your booth should be knoweledgeable and friendly and have the customer service skills to draw people to your booth and effectively discuss the benefits of your product or service.
- Promote your exhibit to potential customers through you company website, newsletter, social media and email.